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Perfect Detail website


The brief

Perfect Detail was founded in 2011 as a SMART Repair products and consumables supplier. They quickly realised that as well as supplying world-class detailing and SMART repair products to the industry, there was a growing awareness and demand for the huge benefits and savings that SMART repair services can offer, both in the trade and retail contexts.

Together with their sister companies, they work directly with motorists as well as with main dealers and brands such as McLaren, Jaguar Land Rover, Porsche, Audi and major retailer groups.

We were invited by Perfect Detail (Franchising) Ltd to adapt their existing website into a new site which both serves franchise owners in their marketing but also supports the sale of new franchises.


A new WordPress based website was created, using some of the content from the old site and some new text and images supplied by the client. This was designed and developed on our own server and then transferred to the client’s. The site is adaptive but due to the nature of the product we particularly paid attention to its function on smartphones.


Work began on 12th August 2020 and the website was launched on 9th September 2020.

Branding development evaluation

The original legacy brand is in place.

Website development evaluation

It is very early days but the site is already yielding enquiries.